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Posts Tagged ‘marketing plan’

How do you differentiate yourself in the job market today?

Posted by lyndabell on March 16, 2010

Every day I wake up and ask myself, “What am I going to do differently today?  What can I learn from yesterday and improve on today?”  As I attend lectures and webinars I look for ideas from others to help me answer these questions.  Last week I had the opportunity to hear Mike Perry, President of Szarka Financial Management, speak on “Using Tools and Resources to Tell Your Story and Stand Apart from the Competition.”  I found Mike’s presentation to be just what I needed to jumpstart my thinking.  These are some tips I found most helpful – I am hoping you find these helpful too!

RESUME – Don’t think one size fits all.  Each time you apply for a position, tailor your resume to the position.  Review the skills and requirements needed for the position and be sure you have accomplishments that support your qualifications for the position.  Tailor your objective / positioning statement to the position.  If you list key words at the top of your resume like I do, tailor those to the job description.  Don’t stretch the truth but do put your best foot forward by presenting your unique qualifications for each position.

MARKETING PLAN / PROFILE – This is a one page document that has become a must have in today’s market.  The marketing profile is used during informational meetings when a resume is too much information.  The marketing plan provides highlights of your past experience and, at a high level, what you are looking for in your next position.  If you don’t have a marketing plan, get one.  If you don’t know where to start, visit local job seeker groups or google “marketing plan for job search” for ideas. 

YOUR NETWORK – Who’s in your network?  If  you did not answer “Everybody is in my network” you are thinking too small.  Your direct and indirect contacts are in your network.  If you are using one method to communicate to your network, you are thinking too small.  Use different methods to communicate to your network and always make sure your message matches what you say on your resume.  I’ve already mentioned two of the tools you will need to use in communicating to your network, others include LinkedIn, Blogs, Newsletters, Status Updates via email and telephone, and networking events.  I know you’ll think of communication methods I haven’t listed here, be creative and get your message out in your network.  People can’t help you if they don’t know what you need.

DEMONSTRATE LEADERSHIP – Leaders do the right thing.  Reach out and help others.  Engage and learn from others.  Don’t close your ears to any opportunity, you don’t know where the conversation will lead.  Be proud of your experience and communicate how you can impact the organization!

I am revising my job search plan to include ideas from these four tips.  It’s time to jumpstart the job search!


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